Social Media Specialization

Become proficient in managing social media accounts to boost brand visibility and engagement.

- Social Media Strategy Development: Learn to plan and execute effective campaigns.
- Platform-Specific Expertise: Gain mastery in Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Content Creation: Create engaging posts, videos, and reels.
- Influencer Marketing: Understand how to collaborate with influencers for brand promotion.
- Community Management: Build and manage online communities effectively.
- Social Media Analytics: Use tools like Hootsuite and Sprout Social for performance tracking.
- Paid Social Campaigns: Learn to run paid ads on various platforms.
- Graphic Design Basics: Use Canva or Adobe Illustrator for designing social media content.
- Crisis Management: Learn to handle negative feedback and online crises professionally.
- Social Listening Tools: Use tools like Brandwatch to monitor online brand mentions.
- Advanced Microsoft Office: Use Excel for tracking campaign performance and PowerPoint for presentations.
- Spoken English Levels 1 & 2: Develop fluency for online engagement and collaborations.
- SEO for Social Media: Optimize posts for better visibility and engagement.
- Content Scheduling Tools: Use tools like Buffer and Later for automation.
- Office Skills: Manage schedules and multitask efficiently.
- Basic Digital Literacy: Build foundational knowledge of social platforms and tools.
- Customer Service on Social Media: Handle inquiries and feedback effectively.